In the sea of creative professionals,
Stand out based on your value, strengths, and skill
- Find their unique selling point that conveys their core value (even if they don't want to niche)
- Build a strategic portfolio and website (that attracts the projects and clients they want to work with)
Let’s face it:
Business owners don’t know how to compare you to your competition
Say a new business is looking for a logo. They see one designer who specializes in brand identity and charges $1,000, and another who “does logos” and charges $250.
From the business owner’s perspective this one will give him a logo and that one will give him a logo.
Why spend more for the same product?
Most creative professionals like you face this problem. The business owners you work with don’t understand the nuances of your craft, so they compare services based on price.
You want to avoid the race to the bottom completely
- Know your value. And let them know it, too.
Getting clarity on your core value and professional strengths catapults your business forward.
I help creative professionals project their core value, so they:
- Show up as the experts they are, and get treated that way
- Breeze confidently through sales calls, because their value is at their fingertips
- Land higher level clients with bigger budgets
- Get recognized for expertise and creative vision, and never need to compete on price
- Attract the projects and opportunities they want
Deeply understand your creative and professional superpowers
And create a portfolio and website infused with those superpowers
Uncover and own your value
Dive deep into your audience, your value, and your services, and find the sweet spot where your creativity and expertise shines brightest.
Portfolio development and polish
Use your work samples to give your clients confidence in your ability to handle the problem they’re looking to solve.
Pre-website planning
Assemble the elements for a strong, strategic website: your core message and differentiators, trust-building elements, ideal website structure for your business, and more.
Website development and design
Show your clients you take your business as seriously as they take theirs. Launch your professional website that shows your ideal clients you're the right person to help them
What you get with
Dina
Personal strategy
Dina crafts with you a plan based on your strengths, your business, your audience, and the way you want to serve them.
Your personal definition of success, and your own path to get there.
Marketing master
Dina has 14+ years of experience with all aspects of digital marketing. Websites, blogs, lead magnets, email newsletters, and social media...
Build what you need, and avoid chasing the latest marketing trends.
Customer Journey specialist
Lead generation combined with psychology and empathy. Dina looks at your business and services from your client's point of view.
Guide your prospects from not knowing you, to happy repeat clients.