Deliver dazzling clarity and value to clients — with done-for-you brand strategy
White-label brand strategy, audience research, and market analysis for freelancers and micro-agencies
Hey there,
Busy Ol’ YOU
If you’re a marketer with no time to read this, you probably really NEED to read this
(It’s about saying “YES” to the things that feed your energy — and your business)
You’re a creative marketer but you detest the TEDIOUS
You value research & strategy (so do your clients) — but don't love doing all that boring work
'Kay — you actually hate it. Dread it. Procrastinate if you can. Slog through it if you must
You feel shaky about taking on complex B2B strategy
You're okay with complexity — once the information is already researched and organized
'You're not confident taking on a project if the heavy-duty research and strategy are all on you.
You're inundated with more projects than you can HANDLE
You don't have the time for the deep research that makes your work effective — so your clients grow
But you can’t risk outsourcing this foundational step to someone who won’t do the job as well as you would (or better!).
Hi! Dina here!
I work with premium B2B copywriters, strategic design agencies, and fractional CMOs
A: I’m a pleasure to work with. (their words, not mine)
B: I offer sharp, incisive recommendations that perform well in complex or competitive markets.
C: I LOVE the nitty-gritty work of research and strategy. (Can’t relate? We’re probably a good fit.)
Complex verticals are my PB & jam
Some industries I’ve worked with:
Marketers come to me for thorough, detailed insights that wow clients
Because of her I can stay in my zone of genius (the messaging, voice, and creativity) because I know our strategy is standing on really solid legs. Dina’s research is impeccable, and her findings, which we work through together, are rock-solid. She is very insightful.
Three ways I can help you
Research Brief
What you get:
Choose one aspect of the business, market, or audience for me to research, and I’ll provide you with an organized collection of audience interviews, videos, and transcripts
What you really get:
Jump straight to valuable research that drives informed brand decisions.
Ideal for
Clients facing challenges in specific areas, such as:
- Audience & VoC insights
- Market
- Competitive positioning
Often includes:
- Links to all research sources
- Information categorized by subtopic
- Transcripts and video recordings of interviews
- Strategic conclusions or actionable insights based on findings
Brand Research Insights
What you get:
A focused 10-20 page deep-dive into your business, audience, competition, and market, delivering strategic brand messaging, positioning, and key insights to form the foundation of your project.
What you really get:
All the insights you need to fly through every stage of your project.
Ideal for
Businesses seeking clear, targeted direction in a concise format, including:
- Established companies looking to refresh and elevate their marketing assets
- New brands aiming to create a powerful, cohesive message that resonates with their target audience
Often includes:
- Unique value proposition & target audience research
- Competitive analysis & positioning versus competitors
- Audience insights & overcoming obstacles
- Unique selling proposition
- Emotional selling proposition
- Elevator Pitch
- Process
- Trust Builders
- Values
- Recommendations, if appropriate to the project
Brand Strategy Brief
What you get:
A thorough 50+ page slide deck providing an in-depth strategic roadmap, packed with extensive research findings, messaging and positioning strategies, selling points, and tailored recommendations to achieve ambitious brand goals.
What you really get:
An all-inclusive brand roadmap that powers your client’s next leap forward.
Ideal for
Brands with big goals for long-term growth, including:
- Targeting a new audience
- Launching a new service
- Differentiating from the competition
Often includes:
- Unique value proposition & target audience research
- Competitive analysis
- Positioning versus competitors and opportunities to differentiate
- Audience insights, avatars, & problem-solution story
- Unique selling proposition
- Selling points
- Emotional selling proposition
- Elevator Pitch Process
- Process
- Trust Builders
- Core brand identity, mission/vision, values
- Archetype and archetype manifestations
- Branding recommendations
- Marketing recommendations
How it works
You own the project — and choose how much (or how little) involvement you want in the research & strategy process
- We discuss the client’s goals for their brand and their business
- If you have any specific angles you want to explore with the research, we discuss these now
- If you would like help generating targeted questions to ask during your discovery meeting, I’ll provide them
- We summarize a clear direction for the research before starting the project
- You run the client discovery meeting — and send me a recording and transcript
- You or I (as we’ve determined before starting the project) conduct client interviews. I track, review, and analyze all recordings and transcripts
- I run a competitive analysis and summarize my findings
- I do additional audience research and/or data mining
- If my research findings lead to a question about strategic direction, we explore the question together
- Depending on how much involvement you want, I may share my initial conclusions about the core brand, USP, customer avatars, archetype, and more, soliciting your feedback
- I present my findings to you in a clear brief and presentation
- I walk you through the “whys” behind every strategic recommendation
- You ask as many clarifying questions as you need to so you feel confident presenting to your client and answering their questions
- You present the brand strategy brief to your client
- I take care of any revisions, based on client feedback
SHHHH. It's white-label.
All of this magic happens behind the scenes. I integrate seamlessly with your team to keep the project moving fluidly and discreetly.
SHHHH. It's white-label. All of this magic happens behind the scenes. I integrate seamlessly with your team to keep the project moving fluidly and discreetly.
When I work with Dina, I'm the owner of the brand strategy and the face of the project. I'm the one who does the discovery sessions and the one-on-one customer interviews. There's a strong collaboration — I hold on to about 20% of the project by conducting the meetings and interviews and just being involved. I know that Dina will know exactly what to do in the next step of the research. Dina will take it and really bring it home. That pressure is not on me.
I have high expectations for people who work with me; they need to be on their game, high-level, professional, and intellectual. Dina was all that. She provided marketing recommendations that my clients found extremely helpful. I like my things very branded so I gave her an email address from my company, which made things seamless for the client and me. With her help, I was able to provide my client with a thorough brand marketing project.
When you work with Dina, you know she'll take the work seriously, won't cut corners, and won't be just an order taker. She'll ask all the right questions and take over for you all the way. And delegating to Dina didn't just save us time, but was also a huge relief to simply hand it over and not have to think about it. And of course the final results were excellent. The brand deck that Dina presented us with was super impressive. We're talking about a complicated brand dealing with multi-million dollar clients. Intense work with lots of different angles -- and Dina nailed it.
Get a robust messaging & branding brief you can RUN with
Here’s what marketers do with the brief after they hire me
Dive right into the brand vibe
Enter the right headspace without missing a beat. Get a clear bird's-eye view of the market, vertical and competitive space, no matter how complex. Immerse yourself in the brand vibe, stepping right into the brand's archetype, voice, and tone. Be the brand without the effort of trying.
Stride forward with client buy-in
Marketing your client's brand becomes 1000% easier once they've signed off on a brand strategy. With you and the client solidly on the same page, you can expect subsequent projects to go smoothly, with minimal, surface-level revisions, if any.
Copy-paste into marketing assets
Instantly turn bits of messaging into customer-facing copy. Elements like pain points, USP, selling points, benefits, and testimonials are ready to be taken directly from the brief, so your job is partially done before you’ve written a word.
Propel progress with recommendations
Get robust recommendations that touch on branding, marketing, and other business insights to give your client a value-add. Generate additional revenue by offering next-step deliverables like email sequences or ads, based on customized recommendations.
Dina’s research is so organized I can jump right into the copywriting. She has it all categorized with internal links and it’s an amazingly easy-to-use resource. I’ll have Drafitum open in one tab and Dina’s brief in the other. All the customer research is categorized under titles like “benefits” and “objections.” I can just copy/paste social proof — drag-and-drop and voilà. We are highly persuasive.
I get it — subcontracting to the wrong person is worse than doing it all yourself
I invite you for a dramatically different experience working with the right person
(Me. Couldn’t think of a more humble way to say this, sorry.)
What may have happened in the past
Your subcontractor presented as immature or unprofessional, embarrassing you in front of your high-brow clients
Your subcontractor presented a “research brief” that went no further than a surface Google search
You got a brand strategy brief that was full of information spit back exactly as the client said it — with little to nothing new, valuable, or insightful
Your subcontractor was well-meaning but required so much guidance that in retrospect, it wasn’t worth the trouble
What’s going to happen when you work with me
I operate as a consummate professional — and you call the shots about how much (if any) contact I have with your clients
You get a robustly researched brand strategy brief that covers internal strengths, competitive landscape, and VoC
Insights are developed by me, based on almost 20 years of marketing and strategy experience
Your brief includes a highly valuable “RECOMMENDATIONS” section introducing value above and beyond what your client expected
Brilliant strategist and consultant. Dina gives you roots and wings! Roots to know who you are , what you offer, and who your ideal customers are. Wings are in 101 ways to reach your audience with ROI in mind.
If you are looking for a brilliant big-picture funnel strategist that is 100% invested in your success, Dina Gaines is your gal. She will not stop until you are satisfied with your plan.
Dina is the best. A superlative, I know, but one that she's rightfully earned. She takes the reigns - letting you get back to whatever it is you do - and you just know it'll get taken care of (and well). Her work is crisp and smart - and her communication is friendly and on point. A downright pleasure.
Dina really knows her stuff. She knows what would work. She's really good at asking questions, and I just felt her experience in pressing for specificity so we could have clear messaging. She's also very much a people person. It was just nice to work with her - even as she was pushing me out of my comfort zone.
Dina provides incredible clarity. She took my thoughts about my business and stripped it down into a hierarchy of importance for my client, from their point of view. I can now clearly answer questions like who exactly am I serving? Before it was a whole paragraph and now I have a sentence.
What would you like to white-label ?
Research Brief
WHAT IT IS: A detailed investigation into the specific business, market, or audience challenge your client faces, backed by comprehensive research
Brand Research Insights
WHAT IT IS: A 10-20 page evaluation of your business, audience, competition, and markets with messaging, positioning, and key insights.
STARTING AT:
$1250
Brand Strategy Brief
WHAT IT IS: A 50+ page presentation, complete with thorough research, messaging frameworks, positioning tactics, selling points, and personalized recommendations for achieving big brand goals.
STARTING AT:
$2550
Fabulous FAQ
Absolutely. I love projects like that—the more complex, the more fun! I collect the details and data, simplify and clarify it, and then create organized documents with everything you need to follow along.
No. Within the brief you’ll find links to all of the research so you can easily look it over. (Actually, for complex projects, we organize everything granularly, so you may find links to lists of links to links! In this way, you can reference as much as you want without hitting data overload.)
No, but I can provide you with direction so you can use your brief as a guide and write fantastic copy with it!
Can’t wait to talk to you about your project!
